One drink and a lot
of different flavors.
At yfood, the goal is to provide consumers with a convenient and delicious meal replacement option that fits into their busy lifestyles. As part of the team, I played an important role in bringing this vision to life through visually appealing designs and assets.
Through the creative efforts, yfood aims to communicate the quality and taste of
their products to the customers, and establish yfood as a leading brand in the meal replacement market.
Some like it sweet, some like it sour -
but everyone can find something
they enjoy!
Working closely with the creative team, I help to generate responsive assets for the launch of new flavors, for online and offline use. One of my main responsibilities is designing the illustrative patterns that feature on our drink bottles, which are tailored
to match the flavor of each new product.
I also played a key role in the finalization of print data for production. The designed products are rendered in a 3D program to allow for seamless integration into
various assets. Also product photo shootings are part of bringing a new flavor to
life, presenting it for launches and keep new customers interested.
Credits
Art Direction & Graphic Design: Anika N. & Stefanie H.
Photographer: Sebastian D. & Lasse K.
Model: Anna-Lena S., Tim v. d. V., Devin H., Franziska G.