Working closely with the creative team, I help to generate responsive assets for the launch of new flavors, for online and offline use. One of my main responsibilities is designing the illustrative patterns that feature on our drink bottles, which are tailored to match the flavor of each new product.
I also played a key role in the finalization of print data for production. The designed products are rendered in a 3D program to allow for seamless integration into various assets. Also product photo shootings are part of bringing a new flavor to life, presenting it for launches and keep new customers interested.

yfood Summer-Shooting
One drink and a lot of different flavors.













Credits
Art Direction & Graphic Design: Anika N. & Stefanie H.
Photographer: Sebastian D. & Lasse K.
Model: Anna-Lena S., Tim v. d. V., Devin H., Franziska G.